Director of Product Growth Marketing
Company: VirtualVocations
Location: Livonia
Posted on: April 17, 2025
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Job Description:
A company is looking for a Director, Product Led Growth
Marketing.
Key Responsibilities
Partner with Product Marketing to identify priority market segments
and define the ideal customer journey for self-serve products
Develop and execute detailed digital marketing plans for the
customer lifecycle, including acquisition, engagement, retention,
and growth
Orchestrate execution of marketing plans across various teams and
define key operational metrics to measure performance
Required Qualifications
5+ years of experience in a product-led growth role within a B2B
SaaS company
Strong analytical skills with proficiency in marketing automation
tools and analytics platforms
Proven track record of cross-functional collaboration and project
management
Bachelor's degree in marketing, business, or a related field;
advanced degree or certifications are a plus
Keywords: VirtualVocations, Taylor , Director of Product Growth Marketing, Executive , Livonia, Michigan
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